Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.
“The web designers are responsible for the visual aspect, which includes the layout, colouring and typography of a web page.”
The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.
Further jobs which may become involved in the creation of a website include:
- Graphic designers to create visuals for the site such as logos, layouts and buttons
- Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
- SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
- Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site
- User experience (UX) designer incorporates aspects of user focused design considerations which include information architecture, user centered design, user testing, interaction design, and occasionally visual design.
How We Work
The first part of the Website build process is to meet you and discover what you would like the website to do and any preconceived ideas that you may have. The majority of customers already have an idea of what they want from the website and what they would like it to look like when it is finished. Companies that use branding should bring this with them to the meeting so that we have a good starting point for colours, fonts etc. The more information that you have the easier the process will be.
During the design process we will attempt to match your aspirations and requests to an initial design in a format that fits your business profile. Designing a website takes a large number of considerations i.e. content, fonts, colours, size, mobile ready, ecommerce etc. The tools that we we use will depend on the type of site that you require. We would always recommend designing websites using a CMS such as WordPress, Joomla etc as this empowers the end-user to work with the content once the website has been developed and finally deployed. For organisations that have limited budgets, templates are available as a starting point. They can then normally be customised to your specific requirements.
The development is the longest process as we get to work building your new website. Whist the basic structure of the website is being created we will ask you to start to think about the content and where you want it to go on the website. You will also need to think about graphics etc. If you do not already have these, we can do this work for you using our in-house tools at a small additional cost.
The final part of the process once you have agreed and signed all of the above off we will deploy your website to a server of your choice. We will then help train your staff to ensure that they can get the best from your new website. Normally we provide maintenance for the first 12 months after deployment as part of a service agreement.
Please see our Terms and Conditions on all of the processes above and ongoing service level agreements. Please note specifically your obligations as part of the agreement.